The Business Studies program at San Diego City College includes the study of Accounting, Business, Consumer Studies, Economics, Marketing, Retail Management, Real Estate, and Supervision. Marketing courses include the study of marketing principles, professional selling, and advertising principles. This guide will help you get started finding information supporting this program in books, articles, web sites, and media materials.
See also related library guides:
*OneSearch doesn't show you everything! Some databases, like those from EBSCO, are not included so you will need to search them separately.
Use these terms in SDCCD Books+ Advanced Search to find resources in the SDCC Library. See example search below.
|Consumer behavior||Internet marketing||Marketing|
|Public Relations||Selling||Small business|
1. Select SDCCD Books +
2. Select Subject from the dropdown menu
3. Type in the key term
4. Click the Search button to get results
How the login system works: You are automatically eligible only if you are currently taking a class or teaching a class.
Students: When you click on a database link or an e-book, you will be prompted for your 10-digit student ID number and last name. Type in your last name exactly the way you are registered for classes (usually how it appears on your student ID card). You must be currently taking at least one City College class and have fully paid your tuition and fees in order to log in. If you are having problems with your login, please email firstname.lastname@example.org
Staff: You are not automatically added to the system from PeopleSoft. To request a login, or if you are having problems logging in, email email@example.com.
Faculty: You are automatically added to the system from PeopleSoft if you are teaching in the current semester/session. If your status is different, or you are having problems with your login, please email firstname.lastname@example.org
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