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Marketing

Research guide to resources on marketing topics

Marketing

 

laptop with marketing graphic

The Business Studies program at San Diego City College includes the study of Accounting, Business, Consumer Studies, Economics, Marketing, Retail Management, Real Estate, and Supervision. Marketing courses include the study of marketing principles, professional selling, and advertising principles.  This guide will help you get started finding information supporting this program in books, articles, web sites, and media materials. 

 

 

See also related library guides:

Start Research Here!




Search Tips:

*OneSearch doesn't show you everything! Some databases, like those from EBSCO, may be excluded so you may need to search them separately.

  • To find Books, e-books and reference materials --> Use SDCCD Books+, A-Z Databases, or OneSearch
  • To find Textbooks for your class--> Use Course Reserves
  • To find Articles from journals, magazines, and newspapers --> Use A-Z Databases, EBSCO Articles, or OneSearch
  • To find Periodicals by title --> Use Journal Finder or OneSearch
  • To find Videos and media --> Use Videos link, A-Z Databases (choose Films on Demand, Films Platform, Swank, or Kanopy), or OneSearch

Terms in Marketing

Use these terms in SDCCD Books+ Advanced Search to find resources in the SDCC Library. See example search below.

Advertising Branding Business communications
Consumer behavior Internet marketing Marketing
Public Relations Selling  Small business
     

How to do an Advanced Search in SDCCD Books+ with Key Terms: 

Advanced Search Screenshot

 

1. Select SDCCD Books +

2. Select Subject from the dropdown menu

3. Type in the key term

4. Click the Search button to get results

The Research Process

See these guides for more detailed information on how to do library research:

**Remote Access Guidelines

Access to Library Resources from Off-Campus Locations

How the login system works: 

When you click on a link for a database article, video, or e-book...

  • Students: you will be prompted with a Microsoft single sign-on (SSO) login, which is your student email address and your email password. You must be currently taking at least one City College class and have fully paid your tuition and fees in order to log in. If you are having problems with your login, please email citylib@sdccd.edu and include your full name and student ID number.
  • Staff: you will be prompted with a Microsoft single sign-on (SSO) login, which is your SDCCD email address and the same password you use to log into your email (your Windows credentials). If you are having problems logging in, email citylib@sdccd.edu and include your full name, department, and employee number.
  • Faculty: you will be prompted with a Microsoft single sign-on (SSO) login, which is your SDCCD email address and the same password you use to log into your email (your Windows credentials). If you are not teaching in the current semester/session or you are having problems with your login, please email citylib@sdccd.edu and include your full name, department, and employee number.

Common issues: 

  • Some databases require that your browser be set to accept all cookies.
  • Security software may interfere with a database's user authentication protocol. You may have to temporarily disable it in order to connect to a database.
  • More troubleshooting details here. 
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