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Marketing: Getting Started

Getting Started with Marketing Resources

Marketing graphic

Marketing courses at San Diego City College include the study of marketing principles, professional selling, and advertising principles. This guide will help you get started finding information in these areas, including books, articles, web sites, and media materials.  See also the guide on Business Studies.

The Library Research Process


The Research Process

Research process diagram

Writing papers for course assignments usually involves doing research in a library to gather supporting information. This guide will provide you some assistance in each step of the process.

Step 1: Develop Your Topic: Explore and Refine

  • Before you settle on a topic, it's a good idea to explore some background research first to develop it. The library is a great source for background information!
  • Once you've done some background research, it's time to narrow and refine your topic. Remember, the shorter your final paper, the narrower your topic needs to be.

Step 2: Find Sources: Tools and Suggestions

  • Use OneSearch to find books, articles, web sites and more!
  • Try the sources suggested by a librarian in this subject area.

Step 3: Search & Evaluate: Methods and CRAAP

  • After you've refined your topic, it's time to start looking for sources. Do you need books, articles, or something else?
  • Try the search methods suggested by a librarian for this subject area.
  • It's always a good idea to evaluate sources before using them in your assignment. Do you need to have scholarly sources or the most recent research? Use the CRAAP test!

Step 4: Write & Cite: Put it All Together

  • Pull everything together to share your argument and your evidence. Tie ideas from your sources together with your own thoughts and analysis to make a compelling case.
  • Use a style guide to format the paper's layout and source citations.


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